The newest evolution in technology is known as the Internet of Things (IoT). It has also been referred to as machine-to-machine communication (M2M) and the connected web. According to the Toronto Star, it?s already a $5.6 billion industry in Canada and expected to grow 375% to $21 billion by 2018. – See more at: http://www.climaxmedia.com/you-were-late-mobile-dont-be-late-internet-things#sthash.N1wtdP3K.dpuf
After giving it a bit more thought however, I?m realizing it?s not about the hardware, nor the demos they showed us. The Apple Watch requires a new way of thinking to really make sense of it.
With Autumn before us, also comes the holiday season. Whether you?re a small business, corporation, or somewhere in between, this means campaigns, 14933499_scontent, and craziness for marketing departments alike.
Most traditional marketers don?t know how to beef up their digital skills, a recent Adobe study found. But marketing is becoming more and more digital, which means that finding the right people to manage marketing automation, multivariate campaigns, or digital attribution campaigns isn?t always easy.
City of Boston partners with @TicketZen to make parking ticket payments easy – congrats @cortlandt & the team
On Monday, September 22, the City of Boston announced a new initiative aimed at smoothing out the parking ticket payment system. Boston will be partnering up with locally-based mobile payment platform TicketZen so that people slapped with parking ticket fines can submit the cost using just a smartphone.
HealthKit, which is still under development, is the center of a new healthcare system by Apple. Regulated medical devices, such as glucose monitors with accompanying iPhone apps, can send information to HealthKit. With a patient’s consent, Apple’s service gathers data from various health apps so that it can be viewed by doctors in one place.
A couple of months ago I was visiting New York City and had to catch an early flight out of La Guardia. At 4:30am I hailed a taxi on Houston Street, and the driver and I sped to the airport over dark, empty streets.
“…saying ?no? gets easier with practice and repetition.
And having the right script?a starting point, so you?re not starting at a blank screen?can make all the difference.”
From clean water supplies to the polio vaccine, the most effective public health interventions are typically preventative policies that help stop a crisis before it starts. But predicting the next public health crisis has historically been a challenge, and even interventions like chlorinating water or distributing a vaccine are in many ways reactive. Thanks to predictive analytics, we are piloting new ways to predict public health challenges, so we can intervene and stop them before they ever begin.
Steve Jobs understood the importance of powerful imagery. When he announced the launch of the MacBook Air on stage in 2008, Jobs wanted to highlight just how thin Apple?s newest laptop computer was. Instead, however, of simply telling his audience the impressive dimensions of the computer, he showed them, using an image of a manilla envelope.