Last week I stressed the fact that brands must measure their programmatic buys. Brand marketers can be tempted to let the algorithms do the work, rather than measuring campaign effectiveness based on core brand objectives, but that’s flawed thinking.

Provocative statement: The entire ?field? of user experience emerged for one reason ? to accommodate, and overcome, poor (or non-existent) product management practices.

We know how most people spend their time. What can research tell us about the best way to spend our time?

This summer, I packed up all my things and moved from San Francisco to Guangzhou, China for work. Through an unlikely chain of coincidences that I don?t entirely recall, I?ve become a product manager on WeChat, a popular messaging app in China.

One of my favorite definitions for an entrepreneur is ?someone who solves problems making the world the way it ought to be.? The challenge is that it often takes the world time to catch up with that vision.

With Highly, our tender young product for sharing anything you read online, we replace hyperlinks with something we think is better???highlights. Simply highlight to share the words and ideas you find important.

The maps we use to navigate have come a long way in a short time. Since the ?90s we?ve gone from glove boxes stuffed with paper maps to floorboards littered with Mapquest printouts to mindlessly obeying Siri or her nameless Google counterpart.

MIT professor Lee Gehrke wants detecting the Ebola virus to be fast and easy. His lab is creating a $3 device that screens for the condition by sopping up a drop of blood from a finger prick and analyzing it in under 20 minutes.

London-based private equity firm BC Partners has won the auction for retailer PetSmart Inc. PETM -0.02% in an $8.7 billion deal. This would suggest that BC Partners made a last-minute move to best Apollo Global Management AGM 3.72% , which yesterday was reported to be the front-runner.

Even as the for-profit education sector has been swooning for years under the weight of heightened government regulation, highly focused task-oriented ?nanodegree programs? are attracting attention from investors.