Monthly Archives: October 2014

Codenamed ?Moments?, Facebook Has Built An App For Super-Private Sharing

Facebook has failed repeatedly to get us to use complicated lists and privacy settings to share intimate moments with just our closest friends and family. It?s clumsy and confusing doing that with the same composer for blasting News Feed updates to everyone. But now Facebook is polishing off a new app codenamed ?Moments? designed to make this micro-sharing much simpler, multiple sources tell TechCrunch, including one who has seen a live internal version of the app.

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How top startups pay designers

A few weeks ago I had coffee with an experienced product designer. Let?s call him Carl. He?d been working at a respected San Francisco startup for five years, but he was getting restless. Carl had excellent experience and skills.

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How Emotion Drives Customer Action in Startup Marketing

Contrary to popular belief, startup marketing is not all about quantitative metrics and growth hacking. It?s time to start mapping out what creates a connection between you and your customer. Specifically, I am talking about driving customer actions by leveraging human emotion through the art of storytelling.

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4 Easy Ways To Maximize Your User Acquisition Strategy

Paying for app installs? Hoping to acquire new users by increasing your ad network budget? Mobile users are hard to get and easy to lose. Here are four tips to make the most of your user acquisition efforts before it?s too late.

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Wireframes are no longer enough.

Ability to wireframe is probably one of the most mentioned skills on a product mangers resume. It used to be that you would walk into an interview and explain that as a part of your process for product development you would jump into Balsamiq or some other mockup tool and throw together wires for your suggested feature. This would lead to handing wires over to the Design team which in turn would hand off designs to engineers after receiving PM blessing and stakeholder buy in.

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From Data to Insights: The Blueprint for Your Business

Many businesses use data to support their decisions instead of drive their actions. But why? After all, data is really only valuable if you can translate it into actionable insights. Gaining these insights starts with figuring out what you want from your data?finding its value. Here we talk about the questions you should ask regarding the context, need, vision and outcome of your data, and we offer a helpful framework for turning that data into meaningful stories and business successes.

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