How an Online Survey Company Joined the $1 Billion Club
The business of making software for online surveys is pretty easy to understand: You find people who want to conduct surveys and sell them access to software that creates forms they can circulate. ?That?s all a survey is?it?s a form with an analytics component,? says Ryan Smith, the co-founder and chief executive of Qualtrics, one of the bigger names in the online survey industry. ?We have the best form.?