This piece explores how today’s digital platforms amplify behavioral economic biases—such as loss aversion, anchoring, and decision overload—through algorithms, targeted content, and persuasive design. It examines how digital architectures influence consumer choices using psychological triggers like social proof, nudges, and personalized recommendations. Leaders gain practical, actionable insights for ethical digital design, policy making, and consumer protection—highlighting the importance of transparency, autonomy, and education in shaping responsible online behaviors.

https://ijsi.in/wp-content/uploads/2025/07/18.02.024.20251003.pdf

By Dr. R. Tamilarasi on IJSI