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Marketing Is: Genuine Enthusiasm vs. Fears and Dishonesty

Marketing is at its best the transfer of genuine enthusiasm—at its worst, the spread of fears and dishonesty. Everything you do is marketing, and your true intent or any false fronts will always shine through. The impact that lasts is created by caring—whether that’s by sharing excitement or by making things right.

https://world.hey.com/jason/marketing-is-8d39f651

By Jason Fried

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