A new mathematical model shows viral cascades don’t require tipping points—most ideas fizzle, but a few evolve in content and intensity as they spread, fueling unpredictable social contagion at scale.

https://santafe.edu/news-center/news/going-viral-how-ideas-beliefs-and-innovations-spread-in-the-digital-age

By Laurent Hébert-Dufresne, Juniper Lovato, Giulio Burgio, James P. Gleeson, S. Redner, and P. L. Krapivsky