The Role of Behavioral Science in UX Design (2025 Guide)

Explores how behavioral science principles—such as cognitive load, Hick’s Law, and habit-formation—inform intuitive and ethically engaging UX design. Fatima highlights how understanding psychology drives higher conversions, improved navigation, and stronger user retention. Practical examples and actionable tactics guide designers in balancing persuasive techniques with user well-being in 2025’s design landscape.

https://inbeat.agency/blog/behavioral-science-in-ux-design

By Sehar Fatima