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Going viral: How ideas, beliefs, and innovations spread in the digital age

A new mathematical model shows viral cascades don’t require tipping points—most ideas fizzle, but a few evolve in content and intensity as they spread, fueling unpredictable social contagion at scale.

https://santafe.edu/news-center/news/going-viral-how-ideas-beliefs-and-innovations-spread-in-the-digital-age

By Laurent Hébert-Dufresne, Juniper Lovato, Giulio Burgio, James P. Gleeson, S. Redner, and P. L. Krapivsky

  • Category Data & Analytics Psychology & Innovation
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The Role of Behavioral Science in UX Design (2025 Guide)

How I write. (Preface to the 15th year Italian edition of The Black Swan)

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