The Jobs to Be Done (JTBD) Framework
Understanding that customers “hire” products or services to get a “job” done helps companies innovate on solutions, not just features. https://hbr.org/2016/09/know-your-customers-jobs-to-be-done (HBR)
Understanding that customers “hire” products or services to get a “job” done helps companies innovate on solutions, not just features. https://hbr.org/2016/09/know-your-customers-jobs-to-be-done (HBR)