Contrary to popular belief, startup marketing is not all about quantitative metrics and growth hacking. It?s time to start mapping out what creates a connection between you and your customer. Specifically, I am talking about driving customer actions by leveraging human emotion through the art of storytelling.

While there?s debate over whether there?s a shortage of qualified tech workers, there?s one thing no one argues about: Tech companies pay their employees well.

Max Altschuler sums up some of the key findings from the info-packed Boston Sales Hacker 2014 Conference. If you?re located in the Western US, check out the San Francisco Sales Hacker Conference on November 6th.

Paying for app installs? Hoping to acquire new users by increasing your ad network budget? Mobile users are hard to get and easy to lose. Here are four tips to make the most of your user acquisition efforts before it?s too late.

Ability to wireframe is probably one of the most mentioned skills on a product mangers resume. It used to be that you would walk into an interview and explain that as a part of your process for product development you would jump into Balsamiq or some other mockup tool and throw together wires for your suggested feature. This would lead to handing wires over to the Design team which in turn would hand off designs to engineers after receiving PM blessing and stakeholder buy in.

Not all features are good features. And it looks like that?s the case for a seemingly cool feature Mailchimp introduced a while back, namely Manage Replies.

Many businesses use data to support their decisions instead of drive their actions. But why? After all, data is really only valuable if you can translate it into actionable insights. Gaining these insights starts with figuring out what you want from your data?finding its value. Here we talk about the questions you should ask regarding the context, need, vision and outcome of your data, and we offer a helpful framework for turning that data into meaningful stories and business successes.

Some days the to-do list seems bottomless. Just looking at it is exhausting.

If you?re like most entrepreneurs, CEOs and hiring managers whom are in the midst of building (or thinking about building) a digital product, the topic of ?UX? has undoubtedly come up as being something (or someone?) to consider within the scope of the project.

Have you ever felt as if life is streaming by you? Have you wished that the never-ending scroll of tweets, Facebook posts, 24-hour news cycles, videos and GIFs could be streamlined into a highlight reel?maybe even read to you?