Archives

How to Graciously Say No to Anyone

“…saying ?no? gets easier with practice and repetition.

And having the right script?a starting point, so you?re not starting at a blank screen?can make all the difference.”

How Cities Are Using Analytics to Improve Public Health

From clean water supplies to the polio vaccine, the most effective public health interventions are typically preventative policies that help stop a crisis before it starts. But predicting the next public health crisis has historically been a challenge, and even interventions like chlorinating water or distributing a vaccine are in many ways reactive. Thanks to predictive analytics, we are piloting new ways to predict public health challenges, so we can intervene and stop them before they ever begin.

How to Hook Your Audience in 10 Seconds Or Less

Steve Jobs understood the importance of powerful imagery. When he announced the launch of the MacBook Air on stage in 2008, Jobs wanted to highlight just how thin Apple?s newest laptop computer was. Instead, however, of simply telling his audience the impressive dimensions of the computer, he showed them, using an image of a manilla envelope.

TED Talks Are Wildly Addictive for 5 Scientific Reasons

In the last ten years researchers studying brain scans have learned more about the science of persuasion than we?ve ever known in all of civilization. That means we know what moves people, and we can prove it scientifically. After analyzing more than 500 TED presentations (adding up to over 150 hours of talks) and speaking directly to successful TED presenters and leading neuroscientists, I?ve discovered that the most popular TED presentations share five common elements that are all based on the science of persuasion. Best of all, you can use these five scientific principles to create more awe-inspiring presentations.

Forum: A better way to train primary care doctors

The Institute of Medicine (IOM) in its July report ?Graduate Medical Education That Meets the Nation?s Health Needs,? made several recommendations on how to better spend the public funding that is spent on training doctors so that they would be better prepared to serve the nation?s need.

The Best Way to Complain is to Make Things

The issue of Internet privacy is a challenging one. No one wants their every click & page view tracked, catalogued and shared across countless databases of the thousands of advertising partners working to serve the most targeted marketing efforts that have ever existed.