Archives

Do You Need App Store Optimization? 3 Questions to Ask Yourself

I have to admit, the title of this blog post is a little misleading. No matter how you answer these questions, you will always need ASO. Like SEO – it doesn?t matter if you?ve been ranked in the top 10 for the last few weeks, or if you?ve never broken into the top 100, there?s always work and improvements that can be done.

The #iPhone6 : From Louis Vuitton to Chanel

Yves Carcelle, who, in the words of the New York Times ?transformed Louis Vuitton from a staid French maker of handbags and travel trunks into one of the world?s most recognizable luxury brands? died over the weekend. I have a short note in today?s Daily Update (members only) that compared Louis Viutton to Apple.

LinkedIn Publishing: 727,632 Views in 30 Days

We experimented with LinkedIn publishing. Over 30 days, we published 17 articles on LinkedIn that garnered 727,632 views. One single article exceeded 500,000 views and is being studied at LinkedIn for how an article from a non-Influencer spread so quickly.

Connecting the world

The computing industry has always sold to segments. Mainframes to large companies, minicomputers to medium-sized companies, PCs first to companies and then middle-class households, and so on. Today, there are around 1.5-1.6bn PCs on earth, of which perhaps half are owned by consumers, yet there are 7.1bn people on earth and 5.25bn adults. PC buyers are still a segment, and a pretty small one, and so, by extension, was the internet.